SEO, speed and analytics: guides to measuring your site
Guides to getting your website found, loading fast and measured properly: on-page SEO, Core Web Vitals, Search Console and GA4.
Found, fast and measured
A website earns its keep when three things are true. People can find it when they search, in Thai or English. It loads quickly on the ordinary mid-range phones many customers carry. And you can see what visitors do once they arrive, so decisions about the site rest on numbers rather than guesses. The guides in this section cover each of those in turn.
Most of what decides the first two is settled during the build: page structure, headings, clean URLs, a Thai page and an English page that point at each other correctly, schema markup, image sizes and how much script the theme loads. That is why we treat search readiness as part of web development for business, not an add-on sold later.
What we build, and what we do not sell
On-page SEO is part of the Starter package, and the Business package adds keyword mapping and schema markup. As a WordPress developer in Bangkok, we write custom themes without a page builder partly because they stay light and fast. When an existing site has become slow, our website speed optimization service finds the causes and fixes them.
We do not sell monthly SEO retainers, link building or ads. These guides explain those topics so you can judge the work honestly if you hire someone for it, but our job is the website itself.
Guides by topic
All the guides in this section appear below, grouped into three jobs. If your question is about servers, domains, email or a site that will not load at all, head to the hosting, domains and maintenance guides instead.
On-page and technical SEO
- How design choices affect rankings, and which ones barely matter.
- Platform set-up: SEO settings and plugins for WordPress and Shopify SEO for Thai product pages.
- LocalBusiness schema for a Bangkok address, so search engines read your hours, location and contact details correctly.
- A pre-launch technical SEO checklist: indexing, redirects, sitemaps, hreflang for bilingual sites.
Speed and Core Web Vitals
- Twelve common reasons a WordPress site is slow, with the fix for each.
- Reading a speed test and the Core Web Vitals report without panicking at a red score.
- Image optimization, usually the quickest win on hotel, restaurant and property sites.
- What Cloudflare adds in front of your host.
Search Console, GA4 and what to track
- Setting up Google Search Console for a new site.
- A plain GA4 set-up for small businesses, including a consent banner that respects PDPA.
- Eight numbers worth tracking, from enquiries to WhatsApp taps.
Planning a build and want search readiness included from day one? Our web design prices show what each package covers.
SEO, speed and analyticsCloudflare and your hosting: what it adds, and what it cannot replace
Cloudflare is a proxy, CDN and DNS layer in front of your host, not a replacement for it.
SEO, speed and analyticsSEO for WordPress: what a business website needs at build time and after
What makes a WordPress site rank: the day-one settings, choosing one SEO plugin, headings and themes, thin archives, schema, and Thai and English versions with hreflang.
SEO, speed and analyticsShopify SEO for Thai stores: what the platform handles and what you must do
What Shopify does for SEO automatically, the fixed URL prefixes, collection-aware product URLs, marketplace duplicate copy, Thai versions with Markets, app bloat, structured data, and moving a store without losing traffic.
SEO, speed and analyticsWhy your WordPress website is slow, and how to fix each cause
Twelve causes of a slow WordPress site, from hosting and PHP to page builders, Thai fonts and WP-Cron, and which fixes need a plugin versus a rebuild.
SEO, speed and analyticsHow to read a speed test and the Google Search Console Core Web Vitals report
How to read PageSpeed Insights, GTmetrix and the Search Console Core Web Vitals report: lab vs field data, LCP, INP and CLS thresholds, and validating fixes.
SEO, speed and analyticsDoes website design affect SEO? How layout, speed and structure come into play
Design affects SEO through the mobile layout, speed, structure, readable text and trust signals, while colours and style do not matter.
SEO, speed and analyticsGA4 setup for a small business website, from property to key events
How to set up Google Analytics 4 on a small business website: property and data stream, one clean tag, enhanced measurement, key events for WhatsApp, LINE, phone and forms, e-commerce, Consent Mode and the settings people forget.
SEO, speed and analyticsGoogle Search Console setup: the first steps after your website launches
The first Google Search Console steps after a website launches: domain versus URL-prefix property, DNS verification, sitemap, owners and users, URL Inspection, the Page indexing report and what normal looks like in the first three months.
SEO, speed and analyticsLocal business schema markup: a JSON-LD walkthrough for Bangkok companies
A JSON-LD walkthrough of LocalBusiness schema markup for Bangkok companies: choosing the right type, the properties Google reads, Thai addresses and two languages, review rules, testing, and adding it on WordPress or Shopify.
SEO, speed and analyticsImage optimization for websites: a practical guide for business owners
Practical rules for website images: format, size, compression, srcset, lazy loading, layout shift and bilingual alt text, plus an upload routine for staff.
SEO, speed and analyticsA technical SEO checklist for new websites, from URLs to robots.txt
A platform-neutral technical SEO checklist for new websites: URL rules, robots.txt, canonicals, sitemaps, redirects, Thai and English hreflang, rendering and what to check in the first week.
SEO, speed and analyticsWebsite KPIs for small business owners who want leads, not vanity numbers
The eight website KPIs a Bangkok small business should track, where each number lives in GA4, Search Console or your lead inbox, and a 30-minute monthly review.
Common questions
Do you offer monthly SEO services?
No. We do not sell SEO retainers, link building or advertising. We build websites with a correct structure and fast templates. Starter includes on-page SEO; Business adds keyword mapping, schema markup and proper Thai and English versions. What happens after launch, such as publishing content or running campaigns, is up to you or a marketing partner, and these guides help you judge that work.
What does on-page SEO cover?
On-page SEO covers the parts of each page you control: page titles, meta descriptions, headings, clean URLs and image alt text. Keyword mapping goes a step further, so each page targets its own search term, and schema markup describes the business to search engines. On our builds, the Starter package includes on-page SEO and the Business package adds keyword mapping and schema markup; the written quote lists exactly what is set up.
Where do I start with Search Console?
Verify your domain, submit the XML sitemap, then leave it for a couple of weeks while Google collects data. After that, check three reports: Pages, to see what is indexed and why anything is excluded; Performance, for the searches that show your site; and Core Web Vitals, for real-user speed. Our Search Console guide walks through verification step by step.
Why is my site slow?
On most small business sites the causes are ordinary: oversized photos, a heavy page builder theme, too many plugins, several tracking scripts and cheap shared hosting, often all at once. A speed test shows which ones apply to you. Fix images and unused plugins first, since they are cheap and usually help most. Our guide to slow WordPress sites lists twelve causes with a fix for each.
Tell us about your website
Send a few lines on WhatsApp or through the quote form. You get a written quote with the scope, timeline and price for your project.
Or WhatsApp or call +66 93 004 4098, every day, 10:00 to 19:00 ICT. service@