WordPress and platform guides for choosing your website tools
Guides to the tools behind a business website: choosing a platform, running WordPress, setting up Shopify in Thailand, and connecting other systems.
Choosing the right platform
The platform is the software your site runs on: WordPress, Shopify, Wix, Webflow and others. It decides who can edit the site, what it costs to run each month, how far it can grow, and how hard it is to leave. Most owners pick one because a friend used it or a builder advert looked easy, then find the limits a year later.
Three questions that narrow the choice
- Are you mainly selling products online? If checkout is the heart of the business, Shopify or WooCommerce belongs on the shortlist. If you sell services and take enquiries, a content platform such as WordPress usually fits better.
- Who will edit the site after launch? A hosted builder suits an owner who wants to change text alone and accepts the builder's limits. WordPress suits a business that wants full control and is happy to keep plugins and updates in order, or to have someone do it.
- Do you need Thai and English, or connections to other systems? Two languages, booking, accounting or courier links all push you towards a platform with a large ecosystem and an open structure.
The answers rarely point to one perfect tool, but they rule out the wrong ones quickly. For side-by-side detail, our platform comparisons set WordPress against Shopify, Wix, Webflow and Squarespace for a business selling in Thailand.
Where we stand
We build on WordPress, Shopify and WooCommerce, so we are not neutral, and we would rather say so. For company sites we offer custom WordPress development with our own theme and no page builder. For stores that want a hosted platform, we build Shopify stores with Thai payments and couriers set up. The guides below still explain when a builder such as Wix or Canva is the sensible answer.
Guides by task
The posts in this section fall into four jobs. Two long guides act as starting points: how to build a website for your business, step by step, which covers every stage from domain to launch whatever platform you choose, and Shopify in Thailand for Thai sellers, which covers payments, shipping and tax on that platform.
Choosing a platform
If you are still deciding, read what a CMS is and which kind your site needs, then the head-to-head pieces such as WordPress against Wix for a Thai business and WordPress, Joomla, Drupal and other CMS options. The Canva website builder review is useful if you already design in Canva and wonder whether it can carry a business site.
Running WordPress
For owners who have chosen WordPress or already run it. What WordPress is and is not clears up the WordPress.com and self-hosted confusion, the plugins a business site needs and the ones to skip keeps the site lean, and Elementor or a custom theme explains the trade-off behind how a site is built. Budget questions are answered on our page on how much a WordPress website costs.
Shopify
Beyond the Thailand guide, what Shopify is and how it suits a Thai store suits first-time sellers, and which Shopify payment gateways work for Thai stores covers the setup most stores get stuck on.
Integrations and moves
Sites rarely live alone. Read planning an API integration, connecting your site to Thai accounting software and booking options for clinics, salons and tours. Moving house? Moving from Wix to WordPress without losing search traffic covers redirects and content. For the full list of tools and platforms we build on, see our technologies page.
WordPress and platformsHow to build a website for your business, step by step
A platform-neutral, 12-step guide to building a business website in Thailand, from goal and domain to PDPA consent, launch and upkeep.
WordPress and platformsShopify in Thailand: payments, shipping, tax and setup for Thai sellers
A practical guide to running Shopify in Thailand: availability, Thai language setup, PromptPay and COD, Thai couriers, VAT and e-Tax invoices, POS, apps and when to bring in a developer.
ComparisonWordPress vs Joomla, Drupal and other CMS options for Thai businesses
WordPress against Joomla, Drupal, HubSpot, Framer, Next.js, Magento and plain HTML in one decision matrix: who each suits, the skills it needs in Bangkok and the upkeep after launch.
ComparisonSquarespace vs WordPress vs Wix for a small business in Thailand
A fast three-way scorecard for cafés, clinics, consultants and small shops in Thailand: price structure, Thai text, SEO basics, selling online and ownership.
WordPress and platformsCanva website builder review: where it works and where a business outgrows it
An honest review of Canva Websites for Bangkok businesses: publishing, domains, search controls, forms, Thai text, PDPA and cost, plus when to move to WordPress.
WordPress and platformsThe essential WordPress plugins a business website needs, and the ones to skip
The WordPress plugins a business website actually needs, grouped by job, with the Thai extras for PDPA consent, English and Thai content and local payments, plus a five-minute check for vetting any plugin.
ComparisonWordPress or Shopify: which one fits a store selling in Thailand
Shopify suits owners who want a hosted store with little upkeep; WooCommerce suits content-heavy stores, custom rules and full data control.
ComparisonWordPress with Elementor or a custom theme: what changes for your business
A fair comparison of Elementor and a custom WordPress theme for Bangkok businesses: speed, staff editing, licence and build costs, lock-in, and when each one is the better choice.
WordPress and platformsWordPress Thailand: what changes when your site serves Thai customers
Everything specific to running WordPress for Thai customers: Thai language and fonts, hosting location, PromptPay and couriers in WooCommerce, PDPA, e-Tax invoices and the local community.
WordPress and platformsShopify payments for Thai stores: the gateways, fees and setup that work
Why Shopify Payments is missing from Thai stores, which gateways and manual methods work instead, how gateway fees and Shopify's own transaction fee stack, and a checklist for picking a provider.
WordPress and platformsAI website redesign: how to use the tools without losing what already works
How to use AI tools in a website redesign without losing content, URLs or rankings: tool types, good uses, common failures, a safe workflow and pre-launch checks.
ComparisonWordPress vs Webflow for company websites: control, editing and cost
Webflow suits design-led marketing sites with an in-house designer; WordPress suits content volume, plugins, stores and vendor independence.
WordPress and platformsWhat is WordPress, and is it the right system for your business?
What WordPress is, whether it is backend or front end, what it costs to run and where it suits a Thai business, explained without jargon.
WordPress and platformsWhat is Shopify, and does it work well for a Thai online store?
Shopify explained in plain words: how the hosted platform, themes and apps fit together, what it means for sellers in Thailand without Shopify Payments, and who it suits better than WooCommerce.
ComparisonWordPress versus Wix for a Thai business website
Wix suits a solo owner who wants to edit alone; WordPress suits a business that will add pages, languages and features. Cost, SEO and Thai-language tests.
WordPress and platformsWordPress Multisite for a bilingual site: when two sites beat one
A decision guide for running English and Thai on WordPress: what Multisite really is, how it compares with a translation plugin or two installs, and which setup suits most Bangkok businesses.
WordPress and platformsHow to build a WordPress website yourself, from domain to launch
A ten-step guide to building a self-hosted WordPress site in Thailand, including Thai language settings, PDPA consent and the launch checks beginners skip.
WordPress and platformsAI in website development: an honest look at what it speeds up and what it cannot do
What AI really changes in website development for Bangkok businesses: useful tasks, weak spots, Google's view of AI content, chatbots under PDPA, and questions for AI agencies.
WordPress and platformsWhy a business needs a website of its own, even with busy social pages
Why a Bangkok business that already runs on Facebook, LINE and marketplaces still needs a website of its own, with a side-by-side comparison and the cases where it can wait.
WordPress and platformsHeadless WordPress: how it works and when a business should, or should not, use it
Headless WordPress explained for business owners: REST API and GraphQL, real benefits, extra costs, broken plugins, SEO risks, and when a custom theme is the better choice.
WordPress and platformsWhat is a CMS, and which kind does your business website need?
What a content management system is, how it works, the five main types, static sites versus CMS sites, Thai-language editing, costs, and what changing CMS later involves.
WordPress and platformsAdding an online booking system to your website: options for clinics, salons and tours
How to add online booking to a business website in Thailand: hosted tools, WordPress plugins or request forms, features by business type, deposits, reminders and PDPA.
WordPress and platformsHow to integrate your website with accounting software in Thailand
How Thai online sellers connect WooCommerce or Shopify to FlowAccount, PEAK and similar tools: data to sync, four connection routes, e-Tax invoices, testing and PDPA.
WordPress and platformsAPI integration for business websites: what to connect and how to plan it
A plain-language guide to API integrations for business websites in Thailand: common connections, build options, security, PDPA, and the questions that scope the job.
WordPress and platformsHow to build a membership website without building a custom app
How to run a membership website on WordPress: membership models, core features, plugins versus hosted platforms, recurring payments with Thai methods, PDPA and scope limits.
WordPress and platformsHow to move from Wix to WordPress and keep your search traffic
A practical Wix to WordPress migration plan for Bangkok businesses: what Wix lets you export, how to map URLs and 301 redirects, and how to move the domain without losing email.
Common questions
Which platform should a Thai small business choose?
It depends on what the site has to do. A service business that takes enquiries is usually well served by WordPress, which handles Thai and English, blogs and forms without monthly platform fees. A shop selling online should compare Shopify and WooCommerce. A hosted builder can work for a very small site the owner edits alone. Answer the three questions above before comparing features.
Is WordPress still a good choice?
For most company websites, yes. It is open source, widely supported, and lets you own your content and move host whenever you like. The weak points are plugin sprawl and missed updates, which cause many of the security and speed problems people blame on WordPress itself. A lean build with few plugins and regular maintenance avoids most of them.
Can I move from Wix to WordPress later?
Yes, but it is a rebuild rather than an export. Wix does not hand over a theme you can install elsewhere, so pages are recreated on WordPress and the content copied across. The part that protects your search traffic is mapping every old address to its new one with redirects. Our migration guide walks through that list step by step.
Do you build on Webflow or Wix?
No. We build on WordPress for company sites and on Shopify or WooCommerce for online stores, because those are the platforms we know in depth. The guides still cover Webflow, Wix and other builders honestly, because for some small projects they are the right choice. If you are unsure which fits, tell us what the site must do and we will say plainly.
Tell us about your website
Send a few lines on WhatsApp or through the quote form. You get a written quote with the scope, timeline and price for your project.
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