Website development for doctors, dental and aesthetic clinics

A clinic website tells patients whether you treat their problem, who the doctor is, roughly what it costs and how to get an appointment, on a phone and in their language. Most clinics fit our Business package, from THB 30,000 with Thai and English pages and booking or enquiry flows; a typical project takes about 15 days.

Patients want those four answers before they contact you. A site that gives them clearly will turn more visits into appointment requests than one built around slogans and stock photos of smiling models.

Trust carries more weight here than in almost any other sector. People are sharing symptoms and sometimes photos, and they want to see a real doctor's name, qualifications and a real address before they do. That is why we plan clinic sites around doctor profiles and treatment pages first, with the appointment button on every page. The general approach is the same one described on our website design and development page; this page covers what is specific to healthcare.

Dental, aesthetic and med spa clinics differ

• Dental practices need clear treatment explanations (implants, braces, whitening), dentist profiles and easy repeat bookings for check-ups.
• Aesthetic clinics sell to people comparing several clinics at once, so doctor credentials, consultation steps and honest aftercare information matter most.
• Med spas and wellness clinics sit between clinic and spa: menus of treatments with durations, packages and gift enquiries, but still with medical staff shown clearly where they are involved.
• General practices and specialist clinics need opening hours, insurance or payment information, and a simple way to request a visit.

Thailand's Personal Data Protection Act B.E. 2562 (2019) treats health data as sensitive personal data, and collecting it generally requires the person's explicit consent unless another legal basis applies. A clinic website touches this every time a form asks about symptoms, medical history or a treatment someone is considering. The safest design choice is also the simplest: collect as little health information online as you can.

How we build clinic forms

• Forms ask for contact details and the type of appointment, not a medical history. Detailed questions belong in the consultation or a secure intake process at the clinic.
• Where a free-text field is useful, the label tells patients not to include sensitive details they do not want to share.
• A separate, unticked consent box appears wherever health information may be collected, with wording you approve.
• Every form links to your privacy notice, and submissions go only to the inboxes you name.
• Photo uploads, for example for an aesthetic pre-assessment, are left out unless you have a clear process for storing and deleting them.

The site also needs a cookie banner that lets visitors refuse analytics and marketing cookies; our article on cookie consent under the PDPA explains how that works. For the full picture of what we can set up on a site, including privacy notices and consent records, see our PDPA-ready website builds. We build the website side; the clinic stays responsible for how patient data is handled after it arrives, and this page is not legal advice.

Most patients look for a clinic near where they live or work, so the details Google shows in Maps matter as much as your home page. Your clinic's name, address, phone, opening hours and specialties should read exactly the same on the site and on your Google Business Profile. We add structured data to the site, a short block of code that describes your clinic, doctors and opening hours in a format search engines read directly. Our guide to schema markup for local businesses explains what it contains and how to test it.

Thai and English

Bangkok clinics often serve two groups: Thai patients searching in Thai for a treatment near them, and expats or medical tourists searching in English, sometimes from abroad before they travel. The English version needs more than translated headings. International patients want to know which doctors speak English, how consultations work for someone staying a short time, how to pay, and how to reach you on WhatsApp before they arrive. Thai patients are more likely to message on LINE. We build both versions with their own pages and put the right chat buttons in front of each audience.

Each treatment page gets its own URL in each language, with a clear title that uses the words patients search for, such as dental implants or acne scar treatment, rather than a brand name for the procedure.

These articles go further into booking tools, consent and structured data. When you know which treatments and doctors the site should cover, send us the list and get a written quote for your clinic website, or ask a question on WhatsApp.