How should you use website design examples?
The best way to use website design examples is to borrow the pattern, not the look: name the single thing a site does well and adapt that idea for your own business. The examples below are public websites we have looked at, grouped by industry.
None of them is our work, and the details were checked in September 2026; public sites change, so look at the live site before you brief a designer. For each one we name the single thing it does well and how you could adapt that idea for a Bangkok business. Below them is a list of ten design ideas that work in almost any industry, and a short guide to turning what you like into a brief.
A pattern is something like "the booking button stays visible as you scroll" or "the menu is one tap from the home page". The look is the specific colours, photos, wording and layout. Copying the look, text or images of another site can infringe copyright and confuses customers; copying a pattern is how design has always worked. For more on the thinking behind these patterns, browse our articles on web design and UX.
Hotels and resorts
Mandarin Oriental, Bangkok
The Mandarin Oriental Bangkok site keeps a Book button in its main navigation, alongside separate Stay and Dine sections. The idea to borrow: make the booking action reachable from every page, and give each revenue stream (rooms, dining, spa, events) its own clear path. A boutique hotel in Ari or on the river can do the same with far fewer pages: a persistent "Book" or "Check availability" button, plus separate pages for rooms and for the restaurant so both can be found in search.
Thai adaptation: many Thai guests prefer to ask a question before booking, so pair the booking button with LINE and WhatsApp buttons. We go much further into room pages, galleries and direct-booking tactics in our guide to hotel website design examples.
Restaurants and cafes
Sweetgreen
The US salad chain Sweetgreen includes "Our Menu", "Locations" and "Order" in its main navigation. The idea to borrow: a restaurant site exists to answer three questions fast: what do you serve, where are you, and how do I order or book. Everything else is secondary.
Thai adaptation: publish the menu as real text on a web page, not only as a PDF or a photo, so it loads quickly on a phone and can be found in search. Show the map and opening hours on the home page. If most orders come through delivery apps or LINE, make those links the main buttons instead of an online ordering system you do not need. A Thai and English menu side by side helps both local diners and visitors.
Professional services and clinics
Bumrungrad International Hospital
The Bumrungrad International Hospital site offers a language selector with several languages, Thai among them, and puts "Find a Doctor", "Book Appointment" and "Send Inquiry" near the top. The idea to borrow: give patients three clear first steps depending on how ready they are. Someone researching wants to read about a doctor; someone decided wants to book; someone unsure wants to ask.
How a smaller clinic can adapt it: you do not need a dozen languages. Thai and English, plus perhaps one more if you serve a specific group of medical visitors, is plenty. Doctor profiles with qualifications, a simple appointment request form and a WhatsApp button cover the three steps. Health data is sensitive under PDPA, so keep the form short and explain how you use what patients send. Our page on clinic and medical website design goes further.
Law firms, accountants and consultants
The same principle applies to professional firms. As an illustration, an accounting practice serving foreign-owned companies might open with one line on who it helps, list its services as separate pages (company registration support, bookkeeping, tax filing), show the partner or lead adviser with a real photo, and end each page with a short enquiry form. Trust in these fields comes from clarity and named people, not from stock photos of handshakes.
Real estate
Knight Frank Thailand
The Knight Frank Thailand site separates residential and commercial property, offers both sale and rent, and has a TH language switch in its header. The idea to borrow: split your audience at the first click. A family looking for a condo to rent near a BTS station and a company looking for office space have nothing in common, so do not make them wade through each other's listings.
How a smaller agent or developer can adapt it: give each project or listing type its own page with floor plans, price ranges where you can share them, a map and a nearby-transport note. Put an enquiry form and LINE or WhatsApp button on every listing, because property buyers in Bangkok often want to ask a quick question before booking a viewing. Our page on real estate website design covers listings and enquiries in more depth.
Online shops and B2B manufacturers
Allbirds
The shoe brand Allbirds offers two big choices on its home page, men and women, and keeps returns and exchanges one click away in its footer. The idea to borrow: send shoppers into the right category at once, and answer the "what if it does not fit" worry before it stops a purchase. For a Thai store, add PromptPay and cash on delivery at checkout and name the couriers you use, such as Thailand Post, KEX Express (formerly Kerry Express) or Flash Express. Our separate post on e-commerce examples goes deeper.
B2B and manufacturing
For a manufacturer, the equivalent pattern is a product or capability catalogue with downloadable specification sheets and a quote request on every product page. Buyers often check specs on a phone while on a factory floor, which is why responsive web design explained for business owners is worth reading before you plan tables and downloads.
Ten design ideas worth borrowing
These patterns turn up again and again on sites that work, whatever the industry. Most matter most on the first screen, so read them alongside our guide to homepage design that converts. Keeping them consistent across dozens of pages is easier with a shared set of colours, buttons and components; our article on design systems for websites explains how.
- A clear offer on the first screenSay what you do, for whom and where, in one line a visitor reads in seconds.
- Sticky contactKeep the main action, call, book or enquire, visible while people scroll on a phone.
- Visible prices or rangesEven a starting price filters out mismatched enquiries and builds trust.
- A simple language switcherThai and English versions of the same page, one tap apart, never auto-translated.
- LINE and WhatsApp buttonsMatch how Thai and international customers actually like to ask questions.
- Readable Thai typographyFonts with full Thai support, generous line height so tone marks never clip.
- Honest trust blocksReal photos, named people, real addresses. No invented reviews or badges.
- One page per serviceSeparate pages rank for separate searches and answer each need properly.
- Short formsAsk only what you need, with a clear consent line under PDPA.
- Local payment at checkoutPromptPay, cards and COD for stores selling in Thailand.
Where can you find more design inspiration?
Design galleries collect thousands of sites and are useful for visual ideas:
- Awwwards showcases polished agency work, often with heavy animation and effects.
- Dribbble shows design shots and concepts, many of which were never built as real websites.
- Siteinspire is a curated gallery that you can filter by style and type.
- Land-book collects landing pages and websites, handy for layout references.
The limits of galleries
Galleries reward what looks striking in a screenshot, not what brings in enquiries. Many featured sites are slow on mobile, hard to read and built to impress other designers rather than customers. Few show Thai text at all. Use them for mood and detail, then check any idea against the real examples above and against your customers' phones. Time-bound styles are covered separately in our overview of website design trends for 2026; this page sticks to patterns that have held up for years.
How do you turn examples into a design brief?
Examples become useful when you turn them into instructions a designer can act on. Before you pick an example, check whether it fits: does it serve a similar customer, on a similar device, with a similar next step? A luxury resort's slow, cinematic home page is wrong for a busy dental clinic, however lovely it looks.
A simple brief in five parts
- Who the site is for. Main customer groups, their language, and the device they use.
- The one action that matters. Book, call, request a quote or buy.
- Three to five examples. For each, a link and one sentence on the pattern you like, not "make it look like this".
- What to avoid. Things you dislike on competitor sites, and why.
- Practical needs. Pages, Thai and English, forms, payments, PDPA consent.
Bring that to any designer and the first conversation will be far more productive. If you would like us to work from it, our custom web design service starts with exactly this kind of brief, and you can request a quote once you have your examples ready. Yes, we can build in the spirit of a site you like; we will adapt its patterns to your business rather than copy its look.
More on web design
Sources
- Mandarin Oriental, Bangkok (example site)
- Sweetgreen (example site)
- Bumrungrad International Hospital (example site)
- Knight Frank Thailand (example site)
- Allbirds (example site)
- Awwwards
- Siteinspire
Builds and ranks the websites: the systems behind the 17 client sites whose Search Console numbers we publish. This guide was written by the Website Development Bangkok team. More about us